The NFT boom of 2021 made fortunes and built communities. By 2024, the primary creator monetisation vehicle in crypto had shifted decisively toward memecoins. Here is how to decide which is right for your brand.
What NFTs Did Well
NFTs gave creators direct revenue with royalties. A creator could sell 10,000 NFTs at 0.1 ETH each and earn 1,000 ETH plus a percentage of every secondary sale. For art-driven creators this was transformative. The best NFT projects built communities as tight-knit as any in crypto.
Why Memecoins Have Overtaken NFTs
- Lower barrier: Buying $50 of a memecoin is accessible to anyone. Minting an NFT at 0.1 ETH excludes most of a creator's audience.
- Liquid 24/7: Memecoins trade constantly on DEXes. NFTs require finding a buyer on a marketplace.
- Community scale: A memecoin with 50,000 holders is achievable. An NFT collection with 50,000 holders is rare.
- Viral potential: A memecoin can 100x. That upside drives organic word-of-mouth that NFTs rarely generate.
When NFTs Still Make Sense
NFTs remain powerful for exclusive access passes, digital art with genuine scarcity, and as a reward layer within a memecoin ecosystem. The best 2025 strategy: lead with the memecoin for broad community, use NFTs as a premium tier for top holders.
Decision Framework
Max community + viral growth: memecoin first. Exclusive revenue from small wealthy base: NFT first. For most creators in 2025: memecoin wins.
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